6421 – Retail salespersons
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Profile
Example titles
- Audio equipment salesperson
- Automobile salesperson
- Car rental agent
- Clothing salesperson
- Computer salesperson – retail
- Counter clerk – retail
- Department store clerk
- Furniture salesperson
- Hardware store clerk
- Jewellery salesperson
- Retail sales associate
- Retail sales clerk
- Retail salesperson
- Sales consultant – retirement homes
Main duties
This group performs some or all of the following duties:
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce.
Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
Employment requirements
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
Additional information
- Technical or sales training programs may be provided by employers.
- Progression to retail supervisory positions is possible with additional training or experience.
Exclusions
- Cashiers (6611)
- Retail stock clerks (in 6622 Store shelf stockers, clerks and order fillers)
- Sales clerk supervisors (in 6211 Retail sales supervisors)
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