0621 – Retail and wholesale trade managers
Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. They are employed by retail and wholesale sales establishments or they may own and operate their own store.
Example titles
- Antique dealer
- Assistant manager – retail
- Automobile repair shop manager
- Bookstore manager
- Car dealership manager
- Cattle dealer
- Clothing store manager
- Department store manager
- Pleasure boat dealer
- Sporting goods store manager
- Store manager – retail
- Supermarket manager
- Variety store manager
Main duties
This group performs some or all of the following duties:
- Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
- Manage staff and assign duties
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
- Determine merchandise and services to be sold, and implement price and credit policies
- Source and negotiate with vendors when necessary to procure merchandise for resale
- Develop and implement marketing strategies
- Plan budgets, authorize expenditures, and monitor revenues
- Evaluate and improve customer service and respond to customer requests and issues
- Address staffing requirements, including the hiring, development and retention of staff
Employment requirements
- Completion of secondary school is required.
- A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
- Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required.
Additional information
- There is some mobility between managers in this unit group, depending on the product or service.
Exclusions
- Advertising, marketing and public relations managers (0124)
- Insurance, real estate and financial brokerage managers (0121)
- Restaurant and food service managers (0631)
- Retail sales supervisors (6211)
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